Avon: An International Forum on its Archive

In the 20 years since Avon Products, Inc., deposited its records at Hagley Library they…
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Location
Hagley Museum and Library
Date
Time
9:00 am – 12:00 pm

Event Details

Date
Time
9:00 am – 12:00 pm
Location

Hagley Museum and Library
200 Hagley Road,
Wilmington, DE 19807

Online event

Event Type
Ticket Cost
Free

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Event Website

Description

In the 20 years since Avon Products, Inc., deposited its records at Hagley Library they have become one of our most popular research collections.

A virtual event on May 7 will bring attention to their contribution to history.

Avon Products, Inc., is one of the oldest direct selling companies in America. It traces its origins to 1886, when David H. McConnell bought the Union Publishing Company and started manufacturing perfumes to give away with his books. McConnell discovered that his customers were more interested in the fragrances than the books, so he decided to concentrate on selling perfumes. The business was renamed the California Perfume Company (CPC) in an effort to associate its products with the perceived beauty of the Golden State.

From the beginning, CPC sold directly to the consumer through a national network of sales representatives, primarily women, who were looking for economic opportunity and flexible part-time employment. In 1929, CPC introduced the Avon brand in an effort to modernize its image. The corporation was renamed Avon Products, Inc. in 1950. Avon rapidly expanded into the international market during the 1950s and 1960s, principally Latin America and Europe. By the early 1970s, Avon International operated in sixteen countries.

Speakers at the event will come from around the USA and Europe and discuss Avon’s activities in the United States, Brazil, and Italy, as well as its efforts to reach out to African American women and diversity its American salesforce. The event’s keynote will be offered by Katina Manko, who helped bring the Avon Collection to Hagley. Manko’s book, Ding Dong! Avon Calling!: The Women and Men of Avon Products, Incorporated will be published in June.

Map

Nearby

Parking

Willing Street,
Wilmington, DE
2.50 miles
815 Justison Street,
Wilmington, DE 19801
3.06 miles

Food & Drink

200 Hagley Road,
Wilmington, DE 19807
0.00 miles
Trolley Square Shopping Center,
Wilmington, DE 19806
0.84 miles
3801 Kennett Pike,
Wilmington, DE 19807
0.89 miles
3801 Kennett Pike,
Greenville, DE 19807
0.89 miles
3858 Kennett Pike,
Greenville, DE 19807
0.89 miles
2301 Kentmere Parkway,
Wilmington, DE 19806
0.92 miles

Hotels

422 Delaware Avenue,
Wilmington, DE 19801
2.34 miles
1007 North Orange Street,
Wilmington, DE 19801
2.45 miles
700 King St.,
Wilmington, DE 19801
2.71 miles
815 Justison Street,
Wilmington, DE 19801
3.06 miles
4727 Concord Pike,
Wilmington, DE 19803
3.60 miles